Work 05
Iberia Airline
Brand Identity / Spatial Design, 2019
Art Center College of Design
Iberia Airline needs a new brand identity to reconnect people by communicating distinctive Spanish cultural heritage. The new logo, Iberian Dancer, coveyes the airlines’ culture, premium quality, and efficiency. The logo turns the initial I and B into a Flamenco dancer, whose arms look like bull horns and dress wave like a wing. Her movement is abstracted into an organic fluid shape. The logo is a successful fusion of representational Spanish elements and essential features of modern airlines: high speed, caring service, and relaxing journey.
Brand Identity / Spatial Design, 2019
Art Center College of Design
Iberia Airline needs a new brand identity to reconnect people by communicating distinctive Spanish cultural heritage. The new logo, Iberian Dancer, coveyes the airlines’ culture, premium quality, and efficiency. The logo turns the initial I and B into a Flamenco dancer, whose arms look like bull horns and dress wave like a wing. Her movement is abstracted into an organic fluid shape. The logo is a successful fusion of representational Spanish elements and essential features of modern airlines: high speed, caring service, and relaxing journey.
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