2021
SIG Combibloc Sponsored Project: FEEDING THE WORLD
Duration: 10 weeks
Team: Berly Dai, Sabrina Xu, Shayne Shen
SIG x ArtCenter
SIG is a leading system and solutions provider for aseptic packaging. Our interdisplinary team helps deliver the perfect packaging in a safe, sustainable and affordable way.
Duration: 10 weeks
Team: Berly Dai, Sabrina Xu, Shayne Shen
SIG x ArtCenter
SIG is a leading system and solutions provider for aseptic packaging. Our interdisplinary team helps deliver the perfect packaging in a safe, sustainable and affordable way.
Objectives
- Design aspetic cartons with distinctive form and structure suited to various food textures
- Design microwavable ready-to-eat food carton that assist disaster relief and alleviate seasonal hunger in Southern Africa
- Develop new dieline and closure based on user-scenario
- Strengthen SIG’s brand image of being food-caring and people-caring
- External packaging line
USER PERSONA & FINAL OUTCOME
INTRODUCING NEW TECHNOLOGY
Supported by SIG
PRODUCT LIFE CYCLE
Current Issue: a vivious cycle
How can the packaging participate in Zambian economy and create a virtuous cycle︎︎︎
GLOBAL APPLICATION
Introduce carton designed for creamy/chunky food worldwide.
ENGINEERING PROCESS
PACKAGING GUIDELINE
ICON DEVELOPMENT
GRAPHIC DEVELOPMENT
v1 (including customized illustration)
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v2 (including customized illustration)
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v3 (inspired by Pantone color)
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v4
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v5 final outcome![]()
