SSHEN

Mach9 builds AI CAD software that turns mobile-mapping LiDAR into engineering-grade survey deliverables. The rebrand gives the company one language across product, web, sales and social: a near-black canvas, a single blurple accent, and lines that carry meaning.

ROLE

Design lead

SCOPE

Identity, type, color, iconography, web, social, merch

CLIENT

Mach9, San Francisco

A ridgeline M inside an open orbit. The mark reads as terrain and as a scan sweeping around it, the two things every Mach9 project starts with.

The wordmark is always drawn from the master SVG, never set as live type.

Three families with strictly separate jobs. Inter Tight speaks in headlines, Inter runs the interface, DM Mono labels, stamps and counts.

Every page opens with the same cadence: a hard number, a headline of three verbs or fewer, a bracketed subtitle, then the specifics.

One canvas, a gray ink scale and one accent. Blurple is budgeted to about 3% of any screen, so when it shows up it means act here.

Coral, amber and yellow are diagnostic signals. They live only on imagery, never as page color.

Mach9 leans on lines the way other brands lean on color. Each weight has one meaning, borrowed from the CAD drawings the product delivers.

No shadows, no gradient fills, no rounded corners. Depth comes from line weight.

No stock, no glowing tech waves. Images show the work: real scans, real CAD, real rigs.

Every hero image is annotated like a capture. A dashed blurple box on the region of interest, a signal marker on a real detail, and a mono stamp in the corner.

200 monoline icons on a shared grid, drawn in the same square-vertex language as the CAD tools they stand for. On the page they sit on blurple chips; in the product they step back to ink 70.

See the icon system →

The homepage leads with the scan itself, then lets hard numbers do the selling. 223 days of conventional surveying become 6 with Mach9, drawn as a single blurple bar.

Visit mach9.ai ↗︎

The system is packaged as templates the whole team can use. Anyone at Mach9 can generate an on-brand LinkedIn banner from two lines of text.

Stickers are where the brand gets to play: holographic speed limits, a glass M and a disco-ball seal, all still on the black canvas.

A composable deck framework and an industry one-pager for telecom, transportation and electric utilities. Each is assembled from the same small component kit, so sales can build a new one without a designer.

Copy is held to the same precision as the drawings. Active verbs, hard quantities with units, and at least one specific in the first sentence: a scanner, a format, a partner, a number.