CUSTOMER SUCCESS
“[A quote or ticket pattern from CS.]”
[Project Name]
[One or two sentences on what the product does, who it's for, and the outcome. Lead with the result.]
IMPACT
0
DAYS TO SHIP
+0%
USER GROWTH
0%
30-DAY RETENTION
−0%
[TIME ON TASK]
PROBLEM
[The core problem in one sentence: who struggles, with what, and what it costs them.]
CONTEXT
[What the product and market looked like before. What triggered this project.]
HOW MIGHT WE
[How might we … so that …?]
RESEARCH
ENGINEERING
“[A technical constraint or opportunity.]”
CUSTOMERS
“[What users said or did in interviews.]”
SYNTHESIZED INSIGHTS
- I1[Insight that shaped the solution]
- I2[Insight that shaped the solution]
- I3[The hardest constraint to design around]
PROCESS
Low-fi
STAKEHOLDER REVIEW- [What the review voted for]
- [What got cut, and why]
PROTOTYPE
[What the clickable wireframe let people try]
Mid-fi
DESIGN REVIEW 2- [Change made after review]
- [Change made after review]
PROTOTYPE
[Flow tested with this prototype]
High-fi
USABILITY TEST- [What testing changed]
- [What testing changed]
PROTOTYPE
[Interactions and motion it showed]
KEY DECISIONS
D1
[Decision]
WHY [Evidence behind it]
TRADE-OFF [What we gave up]
D2
[Decision]
WHY [Evidence behind it]
TRADE-OFF [What we gave up]
D3
[Decision]
WHY [Evidence behind it]
TRADE-OFF [What we gave up]
AI LAYER
[How AI shows up in the product, and the principle behind it — e.g. “the model suggests, the user decides.”]
ASSISTANT
USER[An example prompt a user would type]
AI
CONFIDENCE[82%]
- IDLE
- [How the AI is offered without getting in the way]
- THINKING
- [What the user sees while the model works]
- LOW CONFIDENCE
- [How uncertainty is shown]
- ERROR / FALLBACK
- [What happens when the model is wrong]
- HUMAN IN THE LOOP
- [How users review, edit or undo]
AI IN MY WORKFLOW
[How you used AI to design: research synthesis, prototyping in code, generating edge cases.]
GUARDRAILS
[Privacy, trust and safety decisions.]
VALIDATION
USABILITY TEST
ANALYTICS
BEFORELAUNCH ↑AFTER
LAUNCH
- [DATE][Beta to design partners]
- [DATE][General availability]
- [DATE][Follow-up iteration]
TAKEAWAYS
- 01[What you learned]
- 02[What you'd do differently]
- 03[What's next for the product]